Welcome to the Crowdsourcing Mornings segment! Every weekday morning, Geek Alabama talks about and features one crowdsourcing project from crowdsourcing sites such as Kickstarter, Indiegogo, and others. The hope with Crowdsourcing Mornings is to feature and help a project be successful and reach its fundraising goal. Please enjoy today’s featured project!
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We, L’Oréal, invented at-home hair color in 1909 and now, we look to reinvent the category through game-changing technology.
The idea for our Colorsonic hair color technology was born 10 years ago, by a team of passionate L’Oréal employees with one mission: to make at-home hair color faster & easier through tech.
Whether you are visiting your colorist at the salon or picking a box off the shelf, everyone who has experienced it knows hair color can be messy and time consuming.
Formula has to be hand mixed, hair separated, manually applied, and with each application, formula is left behind.
This tends to lead to a tedious process and patchy application that could compromise the color result.
At its core – Colorsonic automizes this processes. It’s an intelligent device that automatically mixes and delivers long-lasting color at the press of a button.
Today Colorsonic holds 29+ patents. Pairing the best of consumer electronics with the best of hair color technology and formulas.
Now that you know what Colorsonic is, you’re probably asking why we’re here on Kickstarter.
We’re pre launching on Kickstarter for two reasons:
- First – We’re here to engage with you – a community of early tech triers. The people on the forefront of innovation. Besides being the first, here you have access to several other perks – like being shade matched by a professional.
- Second – At L’Oréal Paris we are on a mission to empower women. We are here to drive awareness to other women-led projects that you can fund below. And are contributing to the Kickstarter forward fund to support the next generation of women in tech.
As of May 14th, this project has raised $3,200 of their $39,000 goal. This project has 12 days left to raise the $39,000 or it will not be funded. For a pledge of $125, you will get up to three applications. For a pledge of $155, you will get up to six applications. To learn more and to pledge money, go to: https://www.kickstarter.com/projects/loreal-colorsonic/loreals-1st-at-home-hair-color-device-colorsonic?
Categories: Crowdsourcing Mornings Stuff
