As 2024 has come to an end, JustWatch is excited to release their latest data report on market shares in the US. As usual, they based our report on the 17.2 million JustWatch users in the US selecting their streaming services, clicking out to streaming offers and marking titles as seen.
SVOD market shares in Q4 2024
In the final quarter of 2024, Prime Video led provider growth, taking 22% of the overall market. Netflix, its largest competitor, trailed Prime by only 1%. Hulu, Disney+, and Max make up 36% of the streaming market while Paramount+ and AppleTV+ both stayed below 10%.
Market share development in 2024
In Q4 2024, Prime Video and Netflix continued to lead the U.S. streaming market, each holding over 20% of the overall market, with Netflix slightly narrowing the gap between them. Hulu saw steady growth, challenging Max for third place, while Disney+ struggled to gain traction. Smaller platforms in the “Other” category experienced a noticeable rise, reflecting growing interest in alternative services.
Methodology:
JustWatch’s Market Shares are calculated based on user interest in our website, TV, and mobile apps. User
interest in the United States is measured by adding movies or TV shows to their watchlist, clicking out to a
streaming service or filtering multiple streaming services and marking titles as “seen”.
About JustWatch
JustWatch is the world’s largest streaming guide with more than 55 million monthly users across 140 countries
in one place movies, TV series, and sporting events from hundreds of streaming platforms worldwide including
Amazon Prime Video, Netflix, Disney Plus, Apple TV+, Hulu, and many others, making it easy to find out where
you can legally stream them.
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