Here are the Q4 JustWatch 2023 Market Shares data graphics.

SVOD market shares in Q4 2023

In the final quarter of the year, Disney’s streaming services, Disney+ and Hulu, combined gathered more shares than current market leader Prime Video. Meanwhile, Netflix is approaching Prime Video with just a 1% difference between the two players.

Market share development in 2023

Over the year, the streaming battle in the US displayed interesting changes with Paramount+ leading with the highest increase since January, adding a total of +2%. Global streamer: Apple TV+ also displays strong improvement with a +1% increase.

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