Interesting Stuff

Would You Accept The World’s Toughest Job?


Someone created a very special video on YouTube and it’s going viral!  The YouTube channel cardstore created a video for The World’s Toughest Job.  Cardstore hired the agency Mullen to run a job ad that mostly everyone would avoid!  The job listing was for a Director of Operations at a company called Rehtom Inc. The brutal requirements would chase mostly everyone away:

  • Must be able to work 135+ hours a week
  • Ability to work overnight, associate needs pending
  • Willingness to forgo any breaks
  • Work mostly standing up and/or bending down
  • Must be able to lift up to 75 lbs. on a regular basis
  • Ph.D. in psychology or real-life equivalent
  • Crisis management skills a must
  • Ability to manage a minimum of 10-15 projects at one time

Yep, requirement like the ones above and the ones on the job listing would chase mostly everyone away.  Also, no health or dental insurance, no pension, and no paid holidays are also a turn off for many people.  But here is the surprising thing, some people actually did apply for the job!  The job ad got 2.7 million impressions from ad impressions.  And 24 people actually inquired about the job.  These people held an interview for the job via video chat, and after you watch this video below, you will find out what the job is really for, Mother’s Day is fast approaching!

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