The JustWatch Group, the global media and entertainment company behind the world’s largest streaming guide, is today launching JustWatch TV, a new streaming service available directly inside the JustWatch apps and website. The launch, reaching JustWatch’s 50 million global consumers who rely on JustWatch to discover movies and series, will initially cover eleven markets, including the US, Canada, UK, Ireland, Germany, Austria, France, Italy, Spain, Australia and New Zealand.
JustWatch TV is launching with an initial 30 content partners, with many more already in the pipeline. Newly announced JustWatch TV content partners include Cineverse in the US, Leonine Studios in Germany, SND in France, and Altitude in the UK, joining previously announced partners Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media.
“The launch of JustWatch TV marks the most important new development in our company’s twelve-year history, and it’s only the start,” says David Croyé, Founder and CEO of the JustWatch Group. “We called our company JustWatch because we wanted to make it easier for people to find and ‘just watch’ the movies and shows they love. From the beginning, our vision was to create a single platform that directs fans to all of their entertainment options in one place. JustWatch TV will help fill in the gaps and will make it easier for the massive JustWatch audience to discover and watch great movies and series, including those hard-to-find titles, right from the app itself.”
JustWatch TV combines the best of two worlds: human curation and editorial recommendations, including JustWatch’s own “Why to Watch” features, with technology and data-driven discovery. Drawing on billions of data points from its audience about what people actually want to watch, JustWatch uses its unique demand insights to curate a catalogue of movies and series that complements the existing streaming landscape, helping audiences discover great content across all their streaming services and JustWatch TV.
The new service is directly available on the JustWatch website, mobile and TV apps and offers three ways to watch:
- JustWatch TV Free: a free, ad-supported curated selection of titles.
- JustWatch TV Store: a growing selection of recent and popular movies to rent.
- JustWatch TV Plus: ad-free access to numerous titles from the catalogue and exclusive streaming guide/app features.
For the JustWatch Group, JustWatch TV is the logical addition to its streaming guide and will provide even deeper audience data and insights for JustWatch Media, the group’s campaign planning and buying service for film marketing campaigns across digital platforms like YouTube, Meta and TikTok for studios, distributors, streamers and media agencies.
For JustWatch TV, today’s launch is only the starting point. True to JustWatch’s culture of experimentation, learning and constant innovation, the teams are already hard at work bringing more content partners and titles on board, continuously improving the product and building the foundation to scale the service globally.
Learn more at: https://www.justwatch.com/us/justwatch-tv
Categories: Movie And TV Talk / Trailers Stuff
