In the state of Texas, Whataburger is more than a regional fast food chain, it’s a beloved institution that people defend like a member of the family. But what exactly is it about this seemingly run of the mill burger joint that inspired such cult-like devotion?

In this episode of Weird History Food, we peek behind the orange-and-white stripes to figure out how Whataburger survived viral scandals, fierce competition, and backlash over major corporate changes to become one of America’s most beloved regional burger chains.

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