Crowdsourcing Mornings Stuff

Crowdsourcing Mornings: MARS – Waterproof Boots For Hiking Adventures From Ukraine

Welcome to the Crowdsourcing Mornings segment!  Every weekday morning, Geek Alabama talks about and features one crowdsourcing project from crowdsourcing sites such as Kickstarter, Indiegogo, and others.  The hope with Crowdsourcing Mornings is to feature and help a project be successful and reach its fundraising goal.  Please enjoy today’s featured project!

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Hi! We are MARSALA, a Ukrainian fashion footwear brand. Since the war in Ukraine started, we had to reimagine ourselves and moved from sophisticated feminine high heels to the production of military shoes.

The factory relocated from the bombed city of Kharkiv to a safe place on the border with Poland. Having 40 years experience in manufacturing, we decided to develop  shoes for the Army. Made in Ukraine during the war.

The demand for shoes was urgent and we started to immediately work on the development of the military shoes back in April this year. There were 5 iterations of the boots. Each time improvements were made with consideration of feedback from the soldiers making small adjustments each time. Now we believe we have a perfect boot for the all weather conditions and bring our product to market.

2700 pairs of shoes have already been sent to the Army Forces of Ukraine and they have received outstanding reviews from the soldiers. We work with charity foundations that help us with fundraising and requests from the troops. We also run our in-house funding with a ‘buy 1 – send 1 to the soldier‘.

With all this experience we present MARS – professional hiking boots that are designed to resist any challenges with bravery.

 

Waterproof:

  • the lining is made of breathable, waterproof fabric;
  • it has hydrophobic nubuck details and a one-piece tongue, which also minimizes liquids ingress

 

Stable, elastic and comfortable:

  • 2 layer soles, the entire outer part is made of caoutchouc to make it soft and durable,
  • the special flared heel stabilizes the leg when moving and jumping

Light: each pair weighs 1,36 kg

 

Warm:

  • the insole has a perforated foil that gives warmth
  • the back is made of Italian thermal mold that is formed by the heat of the leg

By making a pre-order you save up to 40% of their future price and help the factory in Ukraine to sustain the crisis and save 50 employees’ jobs.

As of December 27th, this project has raised $33,000 of their $10,645 goal. This project has 7 days left to raise as much as it can. For a pledge of $171, you will get one pair of boots.  For a pledge of $277, you will get one pair of boots and give one pair of boots to a solider.  To learn more and to pledge money, go to: https://www.kickstarter.com/projects/marsboots/mars-waterproof-boots-for-hiking-adventures?

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