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The Best Ways To Effectively Promote Your Blog

Sometimes it isn’t enough to just produce quality blog content and hope for the number of people who read your blog increases naturally; there are times where you have to actively try and increase your traffic yourself to give your blog more exposure. Thankfully, there are many different techniques you could use to gain the web traffic you are looking for.

Biggest Mistakes Bloggers Make

Here are some of the biggest mistakes that some bloggers make when trying to increase the traffic to their site:

Focus too much on the design of the site: Sure, making your website visibly appealing will encourage people to stay and return to your blog, it isn’t the most important thing about it. If the content in the blog isn’t up to scratch, then focusing on the graphology of the site would be pointless. Make sure to strike a balance between the two.

Writing lots of articles: Whilst this method may have worked in the early part of the 2010s, things are different now. At that time, there was a limited amount of content, and competition for a higher ranking in search results was lower. Of course, to create a successful blog you need to produce a lot of content to keep your blog relevant, but instead of publishing a mass amount at a time, it’s better to post regularly so that you can keep up with the pace.


Top Ten Ways To Promote Your Blog

  1. Create A Content Plan

There is no point in going straight into producing blog content if you haven’t planned it first. Do some research, collect a list of different topics, make a monthly plan and then stick to it. If you are struggling to know what kind of content to produce, here are a few popular article topics:

  • Advice
  • Interviews
  • Guides
  • News
  • Reviews


  1. Make Connections With Other Blogs

Link Building is an effective way to increase the traffic on your website. If you aren’t sure how to go about making these links, there are many different services out there that can help make the process a lot easier for you.

There are other ways to connect your blog to another person’s blog, such as:

  • Collaborating on an article
  • Approach them and write on their blog as a guest, then the blog owner provides the link to your site


  1. Set Web Traffic Goals

To help keep you focused on your goal, it’s best to set daily or monthly visitor targets and keep them in a place where you can see them every day. Additionally, you could keep track of the actual number of visitors you get through an analytics service. This way, you can see whether you need to do more to reach your target.


  1. Write Regularly

How often you write and publish new content can determine how engaged your visitors are and how likely they are to return to the site. Publishing new content regularly means you are more likely to retain an audience. If new articles are rarely written or published, returning visitors will see this and stop visiting your site.


  1. Use Email Newsletters

Creating an email newsletter ensures that you can still reach visitors even when they aren’t using the site. Otherwise, there may be numerous users who visit your site and never return. To save time, use a template from the internet as there are many available. Use an email service instead of your own email, as it will be able to set up effective email marketing.


  1. Create a Brand

Making your site personal is your best bet for increasing interest in your site. People care more about the individuals behind the blog than companies, so make it specific to you. For example, through comments on social media posts to do with the topic of some of your articles. Leave thoughtful comments, and that will paint you as an expert.


  1. Use Social Media

Social media is an integral part of our society now, and promoting yourself and your blog on these platforms allows you to reach a wider audience. Additionally, people interested in your blog can also promote it for you on these platforms, especially Twitter, meaning you don’t have to focus so much on promotion, and can instead focus on content production.


  1. Improve SEO

This is a key way to boost your blog in the internet search rankings. On average, a person will look at the top two or three results on a search engine to get the information they want or need. You could increase the loading speed of the site, use keywords and adapt the blog for mobile devices to increase it and increase your ranking.


  1. Banner Advertising

Placing images or graphics on a site, for a fee, of course, can greatly improve the number of internet users your blog is exposed to. Many networks offer this service, so make sure to check which one offers what you need.


  1. Join Affiliate Programs

Affiliate programs allow you to earn money on the content that you write for your blog. Not only does it pay you, but it also provides a target audience for your posts, and there is no limit on the number of readers you have to have to be eligible.

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