Animation Talk Stuff

Animation Monday: Apple’s Share Your Gifts Campaign


You have probably already seen the Apple commercial on TV.  Now, below you can watch the whole version and I highly suggest you do!  For 2018, Apple has the “Share Your Gifts” campaign.  The commercial was shot two ways.  For the first, the entire miniature background of the city, home, and businesses were real.  And the entire set was built by special artists.  And a camera shot the scenes of the real set.  And the second way was CGI characters were inserted into the real city footage.

Below is the extended version, and a behind a scenes making of the commercial.

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