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Foodie Saturdays: Why “Pop-Up” Restaurants Are Everywhere Now

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Welcome to the Foodie Saturdays segment! Each week here on Geek Alabama, Foodie Saturdays will feature food related content. We here at Geek Alabama will make foodies out there very happy when we feature a video or post all about food, eating food, or making food.

The post-covid pop-up boom, explained.

From 2021 to 2022, one specific type of restaurant grew 105% in the US: pop-ups, or temporary restaurants. From 2022 to 2023 there were 155% more pop-ups. If you’re a foodie in a US city, it’s made the diversity of food you can get today higher than ever before. Why are so many chefs deciding to “pop up’ all of a sudden?

To find out, we talked to the owners of two New York City pop-ups to get their stories. For Jorge Aguilar & Amanda Rosa, chef & co-owners of the breakfast taco pop-up Border Town, their story starts in the pandemic. They were unemployed, and instead of trying to rent a space and open a brick and mortar restaurant, they started working temporary locations, marketing themselves via instagram. Eric Huang, chef and owner of Pecking House, a Sichuan-style fried chicken pandemic pop-up that became a brick and mortar restaurant, told us a similar story.

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