The folks from JustWatch wanted to share their newest data regarding the market shares of streaming services for the second quarter in 2023.
SVOD market shares in Q2 2023
Prime Video continues to hold down the streaming crown in the US with a 1% lead over global giant, Netflix. Major players: Max and Disney+ also face similar challenges with a 2% gap separating the two.
Market share development in 2023
Newly rebranded streaming giant: Max (formerly HBO Max) displays positive development, gaining +1%; Paramount+ also won with a +1% increase in shares. On the other hand, Disney+ and Hulu drop in shares, suffering -1% losses each.
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