For nearly 50 years, Bed Bath and Beyond was at the top of their game, known across the industry as a “category killer”, able to stand up to the largest companies in America like Walmart and Target just by their niche in the market. Millions of deal-hungry shoppers, wedding registries and college young adults shopped here and helped skyrocket the company into massive success with over 1,500 stores. But just as quickly as their rise, the retailer then fell on hard times. In under a decade, the company went from record sales, to bankruptcy and a total collapse of the brand. Join me today as I explore why this happened and document the final moments for a beloved retailer.
Categories: The Evening Post Stuff