As a musician, you are excited that you are about to release your new album. You’ve been working hard on it for months, and you’re finally ready to share it with the world. But how do you get people to listen to it?
The second and most important thing you need to do is to identify and connect with key influencers. These people have many followers in social networks and can help promote your music to their fans.
But how can you find these influencers? And how can you get them to promote your music? Read on to find out!
Search for Niche Influencers
The biggest mistake you can make is trying to connect with influencers who are not interested in your genre of music. For example, if you make country music, there is no point in attempting to connect with an influencer who only promotes EDM.
Instead, you need to search for niche influencers. These are people who have a large following within your genre of music.
How is it possible? Well, there are a few ways.
The first is to use Google. Simply search for your genre of music + “influencers.” For example, if you make pop music, you would search for “pop music influencers.” It’s a good starting point.
Another way to find niche influencers is to use social media platforms, such as Twitter and Instagram. Simply search for hashtags related to your genre of music. For example, if you make rap music, you would search for hashtags such as #rap or #hiphop.
Once you have a list of potential influencers, it’s time to reach out to them and see if they’re interested in promoting your music.
Reach Out To Influencers
The best way to reach out to an influencer is to send them a personal message. This is a sign that you’re interested in working with them and that you’re not just mass-messaging everyone on your list.
When you send a message, be sure to introduce yourself and explain why you think the influencer would be a good run for promoting your music. For example, you could say something like:
“Hi [Influencer Name],
My name is [Your Name] and I’m a musician from [Your Location]. I have recently released a new album called [Album Name], and I think your fans would love it.
I would be very grateful if you could promote it to your followers. I’m confident that they will enjoy my music and that it will help me reach a wider audience.
Thank you for your time, and I hope to hear from you soon.
Negotiate A Deal
If the influencer is interested in promoting your music, the next step is to negotiate a deal. It’s time to decide how much you’re willing to pay the influencer for their services.
It’s important to remember that influencers are entrepreneurs, and they need to make money, too. So, don’t be afraid to negotiate a fair price.
Once you’ve reached a deal, it’s about time to sit back and let the influencer do their job. They will promote your music to their followers, and hopefully, you’ll see an increase in listeners!
Every good marketing campaign, as well as influencers, should be measured to see if it was successful. Be sure to keep track of how many new listeners you get after the influencer promotes your music. This will help you determine if the campaign was a success.
If you don’t see an increase in listeners, then you may need to try a different influencer or adjust your deal.
Don’t give up! With a little trial and error, you should be able to find an influencer who can help you reach a wider audience.
Categories: Music Talk Stuff