Business owners often find themselves in a dilemma – whether to invest their own time in learning Google AdWords, or whether to engage an expert. On the one hand, it is tempting to spend an hour researching key terms and approaches to AdWords. After all, it can’t be that complicated, can it?
On the other hand, there are a couple of key questions to ask yourself before choosing to go it alone. Firstly, do you or your marketing team have the time to dedicate to this increasingly important marketing activity? Running your business and taking care of other priorities will inevitably get in the way. This can mean you risk running sub-optimal ads and wasting valuable budget, or worse still, putting off the task and never getting around to it.
Secondly, do you want to do a DIY job? While it can be fun at weekends to escape the pressures of business by taking on a DIY job at home, running your own AdWords is different. It is possible to skill yourself up to some degree. But also ask yourself why AdWords consulting services is an increasing market worldwide, and why more businesses are using expert help.
How an AdWords management company can add value to your business
Planning is one of the keys to good Adwords campaigns management. A good agency will help you to plan your budgets, and set goals for your chosen campaigns.
It is far too easy to focus on getting clicks. But detailed planning of your campaigns encourages further thought into this, and your goals will vary depending on the nature of your business. If you run a volume-based ecommerce store, your objective will be to generate sales. This is tangible, and the goal is relatively easy to monitor in terms of your sales revenue.
For service-orientated companies with longer sales processes, creating and measuring your AdWords campaigns is more tricky. This is where a good AdWords management company will really earn their money. Attracting the right B2B buyers and then enticing them to click on your content and find out more is vital to this type of sale.
Define your objectives
Another clear way an AdWords consulting company can add value to your business is to help you understand your objectives. Are you looking for awareness for your company so that people turn to you when they need your product or services? Or are you seeking specific lead generation where people ask you to try your product, see a demonstration, or read content?
While this may sound like a technicality, it is important to make this distinction in order for your campaign to succeed. Using AdWords in line with your objectives can give you an advantage over your competition. If you do not consider the objectives of your campaign and what it is trying to achieve, you risk vague and intangible results – and ultimately wasted budget.
Hiring a qualified AdWords consultant will help you establish your objectives and set your campaigns up for success. Given the time savings and other benefits, hiring an AdWords management company is a decision all business owners should be making.
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