The folks from JustWatch is now reporting on ad supported on demand streaming providers in the US. As usual, they based their report on the 13 million monthly users on JustWatch in the US selecting their streaming services, clicking out to streaming offers and marking titles as seen.

AVOD market shares in Q2 2024
At the top of charts, Tubi TV successfully garners more shares than YouTube and The Roku Channel combined (27%). Meanwhile, Freevee has a strong hold in 2nd place with twice the size of The Roku Channel.

Market share development in 2024
Leading growth into 2024 are Tubi TV and The Roku Channel with a strong +1% increase by June. Meanwhile, Freevee struggles to keep its hold, losing a -1% of shares.

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