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5 Ways Web Design Can Affect Your Business

For many businesses, web design is an afterthought. This is a problem since a business’ website serves as a hub for its brand and an overview of the business itself. More importantly, a business website should be focused on converting visitors into paying customers. If it can’t do this, then it can cripple a business’ growth. This being the case, let’s go over five ways that web design can affect your business.


1. Traffic Flow

The better your web design the more traffic you will get. This is because good web design will naturally include all the on-page SEO (search engine optimization) factors you need to rank high in the search engine results. On the other hand, bad web design can get your website buried in the results, especially if it isn’t mobile-friendly.

The best way to maximize your website’s traffic flow through good web design is to hire a web development solutions agency. Not only will they understand SEO on a fundamental level, but they will also know how to implement proven-to-work digital marketing strategies on your website for higher conversion rates.


2. Conversions Rates

Speaking of which, good web design will encourage high conversion rates by its very nature. Think of it like this, a poorly designed website will have a higher bounce rate of people leaving as soon as they arrive. this lost traffic is equal to lost sales. In other words, the longer people stick around on your site, the more likely they are to become paying customers.

Something else to consider is that copywriting works best when paired with good web design. Avoiding mistakes such as reverse text, block text, and excessive/intrusive images will allow your copy to do its job of turning visitors into customers.


3. Branding Perception

Your website is the hub for your brand and can be viewed as your brand’s online flagship in a lot of ways. While it is true that many people will only end up engaging with your brand through social media, those who make it to your website are serious about doing business with you to some degree. This being the case, you can’t let a poorly designed website ruin visitors’ perception of your brand or you will lose a lot of business.

On top of this, your website should present your brand in such a positive light that visitors will be eager to share it. This can be done by having a share button on the site, or by offering other incentives depending on the situation. In any case, you don’t want a website that will make people embarrassed to share it with their family, friends, and followers online.


4. Repeat Business

Sometimes known as the “back end” in marketing terminology, repeat business can be even more lucrative than making sales on the front end. The math is simple: Getting existing customers to buy from you again is cheaper than marketing to new customers and so you make more profit. This makes it important to have your website designed to encourage repeat visits and repeat business.

There are many ways to do this from having a newsletter on the site that people can sign up for, offering rotating coupons, or running a blog that always has new and useful information for your customers. You can also create exclusive communities for your customers and provide other exclusive content. In any case, you want your customers to feel rewarded for sticking around and your web design plays a big role in doing this.


5. CyberSecurity

Having poor cyber security for your website can lead to several problems. You can have sensitive data stolen, get a virus that wreaks havoc on your network or become the victim of a DDOS attack. Any of these cyber threats can have a huge negative impact on your business that you want to avoid.

The best way to deal with this problem is to make sure that your site is designed with cyber security in mind from the start. If for some reason you’ve been overlooking cyber security, you should see about hiring a web development firm to take care of it for you as soon as possible.


Boost Your Business with Good Web Design

Your web design can have a major impact on your business, either for better or worse. The good news is that good web design is relatively straight forward and even existing websites can be fixed up very easily in most cases. If your website’s design isn’t helping your business, consider having professionals look into it. This will help you to generate more revenue and grow your business faster.

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