Welcome to the Techy Tuesdays segment! Each week here on Geek Alabama, Techy Tuesdays will feature something in the world of tech, tech news, or tech reviews. Everyone loves the latest in technology, and Techy Tuesdays will talk about all tech!
In 2009, a consumer taste survey ranked Domino’s dead last in America — tied with Chuck E. Cheese. Stock was under $4. Within three years, it would outperform Google, Amazon, and Apple.
To pull that off, Domino’s made three bets that each could have killed the company. One was a tech gamble that forced franchisees to comply or get cut. Another was a public admission so brutal that executives worried it would destroy whatever goodwill the brand had left. And the third was a series of moves so weird that critics called them gimmicky and unserious — until the sales numbers came in. We break down how a company everyone had written off rebuilt itself into a $17B pizza machine.
Categories: Geeks, Nerds, And Tech Stuff
