The way your business looks from the pavement can make a lot of difference. Curb appeal can be part of your customer service plan and can help entice in potential customers. When customers or clients walk past or arrive at your premises, an exterior that looks smart makes a good impression before they even get in the door.
- Clean the sidewalk. Pressure washing can be used to thoroughly clean the sidewalk, your car park, or any area outside your office or store. If the outside is clean, your business will look much more professional and more inviting.
- Add some plants. Flowers and greenery are an easy way to add color and appeal to the front of your premises. Put some plant pots outside by your front door. This looks cheerful, but it also gives people visiting your store the impression that someone is looking after it.
- Give your signage a refresh. If your signage is faded and or in need of some repairs, it shows that the business isn’t well-cared for and this creates a bad impression. Replace any signage that needs to be fixed, and repaint anything that has faded and looks like it could use a refresh. Show off your branding with pride.
- Sweep outside every day. The outside of your premises can easily get untidy, with litter, dead leaves, and cigarette ends gathering. Have someone sweep out front every day to clear away this debris. Before you open for the day, sweep outside to get rid of all this debris so your frontage looks cared for, tidy, and ready to welcome people as they arrive.
- Change your window displays frequently. If your premises have a window at the front, make the most of your window displays. Show off different ranges of products, and change these displays regularly. If you do this, people who walk past the store a lot will notice that there is something new to look at and they could spot something in the window that encourages them into the store to spend money.
- Make it obvious what your business does. Anyone passing your premises should be able to tell at a glance what your business does. Make sure that your signage makes this very obvious, so your business doesn’t confuse people.
Make sure your parking area is well lit and easy to find. If your customers can park at your business, clearly sign where your parking spaces are so people can find them. Make sure any parking restrictions are also very clear. Customers will be put off if they can’t work out where they can park and then end up with a parking ticket because they parked for too long. Make your parking safe by making it well-lit with Lepro LED parking lot lights. If people come to your business when it’s dark, they’ll appreciate the lights to help them feel safe. It’s also a useful addition for your staff when they leave at the end of the day.
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