JustWatch is releasing the latest streaming market share report for the United States, analyzing user activity and platform interest during the second quarter of 2025. The following insights are based on aggregated behavior from over 20 million monthly U.S. JustWatch web and app users.
Check out our Streaming Charts for more insights into the streaming world, both in the United States and globally.
SVOD Market Shares in Q2 2025
The top two leaders in streaming this quarter are:
- Prime Video maintained its lead at 21%
- Netflix followed closely at 20%, holding steady in second place
Disney+ continued its upward momentum, rising to 14% in Q2 — a 2-point jump from Q1. Max dropped slightly to 12%, falling behind Disney+ in the rankings.
Hulu ticked up slightly to 11%, overtaking Max as a mid-tier contender. Apple TV+ (8%) and Paramount+ (7%) remained stable, while Peacock (2%) held its ground. Starz, however, lost half its share, falling from 2% to just 1%.
Quarterly Market Development (Q1 → Q2 2025)
- Disney+ showed the strongest growth, gaining +2 percentage points
- Hulu rose by +1 pp, overtaking Max
- Max dropped –1 pp, falling to 4th place
- Starz lost –1 pp, dropping to 1% total share
- Other services fell slightly from 5 pp to 4 pp
- All other major platforms (Prime Video, Netflix, Apple TV+, Paramount+) remained stable
Year-over-Year Comparison (Q2 2024 → Q2 2025)
Using archived market share data from Q2 2024:
- Disney+ led year-over-year growth, climbing +2 percentage points to secure 3rd
- Hulu also gained +1 pp, continuing its slow but steady
- Prime Video and Netflix both dipped –1 pp, though they still dominate the market at a combined 41%.
- Max and Paramount+ saw the largest declines, each falling –2% compared to last
- Apple TV+ lost –1 pp, while Peacock and Starz held steady.
- Other platforms grew by +1 pp, suggesting increasing fragmentation at the bottom of the market.
Key Takeaways
- The top two — Prime Video and Netflix — still control 41% of the
- Disney+ is emerging as a true contender, with strong quarterly
- Mid-tier volatility continues, especially with Max slipping and Hulu
- Starz saw the sharpest drop of any service this
- Market share remains concentrated, with few signs of disruption at the top — but plenty of movement in the middle.
