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Wendy’s is sick of losing the fast-food wars to McDonald’s and Burger King. To fix that, it’s turning to breakfast and customers outside the U.S. In early 2020, it’s going to add a breakfast menu in the U.S. By 2021, it’s going to open stores in Europe. There’s just one problem: Wendy’s has tried to do both of these things before. And it’s failed.
Now, CNBC explores how Wendy’s will try again to expand breakfast and locations around the world.
