A show of hands. How many of you use a adblocker when you go online? I bet most of you just raised your hand. Adblockers like AdBlock Plus and adblock have seen a massive amount of downloads. In fact, over 300 million downloads of adblock software have been made on Chrome and Firefox. And in the United States, around 30% of all internet users use an ad block extension. And for the Millennials, that number grows to almost 50%! If you are tech savvy person, you are most likely using a adblock extension, and I use one too. Yeah, I had to come clean.
And there is a very good reason many people are using ad blocking extensions. People are growing tired of the pop-up windows, loud video ads, animated ad content, and other ads that are growing more annoying and stupid. Just using an ad block extension cleans up my Facebook front page, and makes sure I don’t see an annoying video ad while on YouTube. Using an ad block extension makes my life easier! It makes my computer run better, and I don’t have to see any ads!
So, I use AdBlock on my Chrome browser. I love it so much I even donated some money to the founder and person who is making sure AdBlock is working, thank you Michael Gundlach for your commitment to AdBlock! But, while more and more people are discovering the benefits of using an ad block extension while online, companies are starting to notice. They notice the declining ad revenue, and they are beginning to take action against the ones who makes and maintains the ad blocking software.
Now, Microsoft, Google, and French publishers are suing the creator of AdBlock Plus. They claim the ad blocking extension is working so well, these folks are losing out on ad revenue online. AdBlock Plus has 144 million users! And while the publishers say they have lost up to 40% of their revenue because of the ad blocking extensions, the real reason is because they want everyone on the internet to suffer, and see those annoying pop up ads. Sorry, ranting won’t change my mind!
Companies and websites are trying to stop the influx of people from using ad blocking software. Some sites ask those with ad blocking extensions to kindy disable the software for that one site. Other sites won’t even allow those with ad blocking extensions to access the website. And other sites like Hulu have gotten smart, and won’t even allow you to see the video unless you turn the ad blocking extension off. But, even if more and more websites stop the influx of people using ad blockers, people are going to find more clever ways to stop those annoying ads!
The internet is an escape from the ads you see everywhere else, from TV, billboards, newspapers, magazines, and even from the smartphone. People are growing tired of seeing more and more ads popping up not only online, but everywhere else as well. Hey websites, want more readers and those to turn off their adblockers, stop putting in so much ads! Sadly, I think you will soon see a lawsuit here in the United States against the ones who makes and maintains the ad blocking extensions. But that won’t even stop people from using ad blocking extensions.
Long live the ad blockers! Install AdBlock for free at https://getadblock.com/
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