In today’s digital world, having an online presence is essential for small businesses. A user-friendly and attractive website can help you reach more customers and increase your sales. But what makes a great website? If you’re looking to make some changes, Geek Alabama shares some secrets that many small business owners don’t know about creating a great website.
Develop SEO Strategies
Search engine optimization is the process of optimizing your website so that it appears higher in search engine results. This will bring more traffic to your site and lead to more conversions. To optimize for SEO, focus on using relevant keywords in your site content and make sure images have descriptive alt text. Also, regularly update your content with fresh, relevant information to keep visitors engaged and coming back for more.
Create Engaging Content
Speaking of content, it should always be customer-focused — meaning, it should be written in a way that resonates with them and addresses their needs or interests. It should also be easy to read and understand so visitors can quickly find what they are looking for without getting overwhelmed by too much text or complex topics. Bluleadz suggests including visuals, such as graphics or videos, to break up the text and make it easier to digest.
Secure Your Site
It’s also advisable to improve security on your website, especially when handling customer payments. Selling products online calls for options related to ecommerce security. These involve implementing strategies such as using proven encryption protocols, regularly updating software and security systems, requiring secure passwords, and using multi-factor authentication for customer and client accounts.
Monitor Your Progress Via Analytics
Analytics are essential when it comes to tracking the progress of your website. VWO notes that They provide valuable insights into how visitors interact with your site, including where they come from, how long they stay on each page, and which pages they visit most often. Use analytics to identify areas of improvement or opportunities to engage with visitors more effectively.
Ensure Your Website Is Accessible to All
It’s important to make sure that everyone can access the content on your website. This includes again making sure that all images have descriptive alt text so those who are visually impaired can still understand what is being shown. Providing closed captioning options for videos and ensuring there is adequate contrast between font colors and backgrounds is also important.
Add a Search Function
Having a search function on your website allows visitors to quickly find what they’re looking for without having to scroll through pages of content or click multiple links — both of which can be time-consuming when handled manually. A search function also helps ensure visitors find exactly what they need without getting frustrated or giving up altogether due to difficulties in navigation.
Improve Your Site’s Speed
A slow-loading website can cause visitors to become frustrated and leave before even viewing its contents, ultimately leading them away from potential conversions or purchases. Make sure you optimize images by compressing them so they take up less space but still retain their quality, remove unnecessary plugins, use caching tools, and reduce redirects, as these will all help boost your site’s speed significantly.
Ensuring your business has a great website that’s secure and filled with engaging content doesn’t have to be difficult, especially when you’re armed with these helpful tips. The simple steps above can ensure success when creating an effective online presence for any small business.
Nathan Young of the Geek Alabama blog is a road, weather, and news junkie geek/nerd. Connect with Nathan today to learn more!
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