No matter how well run a business is, if its website keeps crashing or if users jump off quickly due to frustration, the business isn’t doing as well as it could be. We’ve got some tips to improve your business website, so you’ll have peace of mind knowing it’s doing its job.
Go Mobile
Trains, waiting rooms, break rooms—all mean it’s time to take out our phones. Right or wrong, it’s what most of your potential customers do. When they’re on their phones, shopping or searching for services, is your business available to them? If it’s not, they’ll quickly spend their hard-earned money elsewhere.
Create a mobile-friendly website that people can easily navigate. Links that are too small to click on turn consumers off. We have too much convenience at our fingertips today; why would anyone bother with a website that’s frustrating to navigate? Invest the time and money into making your website mobile friendly.
Improve Readability
The best way to improve your business website is to hop on it often yourself. Put yourself in your potential customers’ shoes and see how you like the website. Is it easily readable? We’ve all been on a site where we have to constantly zoom in because the quality is low or the text too small. Pay attention to these things, and make changes accordingly.
Optimize Speed
Is anything more frustrating than a slow website? They’re the ones we avoid. Don’t allow that to happen with your business. Together with your company’s IT person, analyze the speed of the company server. It may need updating. The CPU (central processing unit) that was perfect at the time of your start-up may not have handled the growth well. Choose a CPU with the right processing speed to fit your needs.
Use Clear Images
Poorly pixelated images or images that don’t really make sense with page’s topic make a website look unprofessional. Don’t assume that all graphics will look great on the website. Go to the site and see for yourself. Removing and replacing images is an easy fix.
Write Excellent Articles
To keep customers on your site, give them something worth reading. Consumers love to read online, and they’re hungry for information. Without good copy, consumers may look around a bit, but then they’re gone. The longer a customer stays on your site, reading useful articles, the better chance they’ll click to buy or sign up for your service.
Websites are extensions of every business. Think of it as your second warehouse, storefront, or customer service center. We can’t emphasize the importance enough. Give your website top priority, and watch your business flourish.
Categories: Tips And Advice Stuff
