This is Crowdsourcing Mornings! This post takes place every weekday morning and highlights one crowdsourcing project I liked from Kickstarter, Indiegogo, or other crowdsourcing websites.
Please read our crowdsourcing guidelines at: https://geekalabama.com/media-kit-pr/geek-alabama-crowdsourcing-guidelines/
Our less famous pan – The Simple Lasagna Pan was THE BEST PAN for LASAGNA. It was designed specifically FOR LASAGNA. No other company in history had set out with a “form follows function” approach to making lasagna. We literally spent years designing, tweaking, prototyping, and testing to get it juuuuussssst right (you should see some of the failed prototypes…)….and get it right, we did.
We hit the marketplace online, catalogs, and bricks and mortars to slowly learn…NOT A LOT OF HOME BAKERS MAKE LASAGNA!!!!!!! As a result, we didn’t sell many of these pans.
Need proof? We call it the “grocery story” (free business lesson):
Walk the baking aisle in any grocery store. The shelf space dedicated to products will tell you EXACTLY what people make at home. Cakes, brownies, muffins mixes, toppings etc. Super dedicated area. Where do you find the noodles to make lasagna? Tiny area, lower shelf, pasta area. 2-4 different options. THAT IS A SIGN.
We have opted to do a Kickstarter in hopes that interest is truly high enough for us to mend our tool set, and bring the Simple Lasagna Pan back to life with a limited run! Without this sort of venue – it would not be economically feasible for us to re-invest in this product. So in short – prove the world wrong! Give our 2nd pan a 2nd life! Perhaps this renewed interest will make our Simple Lasagna Pan the cultural icon it always deserved to be? At the very least – it will be a final chance for those that want to own a Simple Lasagna Pan to actually get one!
As of April 23rd, this project has raised $15,500 of their $17,500 goal. This project has 3 days left to raise the $17,500 or it will not be funded. For a pledge of $5, you will get your name listed on their website. For a pledge of $50, you will get one Simple Lasagna pan. To learn more and to pledge money, go to: https://www.kickstarter.com/projects/lasagnapan/bring-back-the-simple-lasagna-pan?
Categories: Crowdsourcing Mornings Stuff