Crowdsourcing Mornings Stuff

Crowdsourcing Mornings: YES PLZ: Great Coffee Should Be For Everyone

This is Crowdsourcing Mornings! This post takes place every weekday morning and highlights one crowdsourcing project I liked from Kickstarter, Indiegogo, or other crowdsourcing websites.

Focusing all our experiences and our culinary ambitions into creating a single great product, they’re thrilled to introduce “The Mix”: an ever-evolving no-holds-barred, no-corners-cut blend of the best sourced beans, roasted with care, and delivered fresh to your door.  The origins of “The Mix” begin with the project we did for Roy Choi and Daniel Patterson’s revolutionary fast food start-up LocoL. The challenge was to figure out how to make great coffee work at just $1 a cup, and they found that by being clever and controlling for waste, they could bring exceptionally crafted hot and cold coffee drinks to people at scale, without skimping on the quality of beans in their blend.

That $1 cup was a big hit and caused a bigger stir than they could’ve anticipated. It challenged assumptions about what contexts great coffee could thrive in. It sparked a debate about the limitations of their third wave coffee movement’s strategies (which I’ve long advocated) to move coffee drinkers toward paying higher prices to support higher quality, more sustainable coffee—against the need to reach a broader audience beyond the exclusionary, validation-seeking culinary burlesque that characterizes a lot of today’s high-end coffee bars.  One of their conceits with “The Mix” is the simultaneously heretical-sounding yet obvious-seeming idea that there’s almost no single origin coffee that couldn’t be made even better with a judicious bit of blending.

They will roast a new iteration of “The Mix” each week, so you’ll be able to choose to get a box shipped weekly, fortnightly, every third week, monthly, or just whenever you need it.  Each shipment will be 12 ounces (340g), simply packaged with our awesome newsletter and delivered fresh to your door.

As of May 21st, this project has raised $37,000 of their $40,000 goal. This project has 24 days left to raise the $40,000 or it will not be funded.  For a pledge of $20, you will get one box of The Mix.  For a pledge of $30, you will get two boxes of The Mix.  To learn more and to pledge money, go to: