Crowdsourcing Mornings Stuff

Crowdsourcing Mornings: ROAR: Smart Safety Jewelry

Geek Alabama Crowdsourcing Mornings

This is Crowdsourcing Mornings! This post takes place every weekday morning and highlights one crowdsourcing project I liked from Kickstarter, Indiegogo, or other crowdsourcing websites.

Athena is a simple device with a big mission – protect women from physical assaults at the touch of a button. By working with superstar technologists, self-defense gurus, and police / public-safety officers – they’ve engineered Athena so it acts as a deterrent by helping ward off an attack and instantly calling for help. When activated, it emits a loud alarm and sends text messages to loved ones with the wearer’s location.  Women should not need to alter their lifestyle, modify their behavior, or carry self-defense devices to protect themselves.  Their goal is to help create a society where that is a reality. In the meantime, they are committed to helping make a difference.

Athena is not just a product, it’s part of a movement to ROAR for Good. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and decrease violence.  Over the last 16 months, they’ve performed exhaustive research and conducted numerous focus groups and user testing to ensure Athena will be easy to use in panic situations without being accidentally triggered.  The stats are horrifying. One in four women on a college campus will be sexually assaulted. One in five women has been a victim of rape or attempted rape. This is unacceptable, and ROAR is focused on developing solutions to help make a difference. They want to redefine the status quo – and believe that it’s possible.  They are building ROAR to not only reduce assaults against women but to help create a greater sense of empowerment. Their tagline: “Live your life boldly and without fear.” They want everyone to be able to live their lives with that sense of enablement.


As of October 27th this project has raised around $52,000 of their $40,000 goal. This project only has 27 days left to raise as much as it can!  For a pledge of $75, you will get one Roar Athena device.  For a pledge of $130, you will get two Roar Athena devices.  To learn more and to pledge money, go to: