Business Review: Freshfully

On Wednesday before the Digital City movie event I went to visit Freshfully.  This new business in the Avondale area of Birmingham features local produce and products.  Freshfully won the Occupy Avondale contest and has six months of free rent.

Freshfully started as a online-only business and wanted to be in a physical location inside the Birmingham metro.  Freshfully features organic and substantial produce from local farmers that have a relationship with the owners of Freshfully.  The business also sells weekly boxes containing produce, milk, and diary that can be picked up anywhere in the Birmingham metro.

The owners of Freshfully Sam Brasseale and Jen Barnett “love it” that they are getting six months of free rent.  The company is working on a limited budget and only has four employees.  The company wants to keep things “as local as we can.”  And everything featured in Freshfully comes within an 350 mile radius of Birmingham.  The store has many products made by local people that you will not find in a major grocery store.  And the owners love all of the media and blogger attention that Freshfully is getting.

One of the things I liked about Freshfully is that each product on the shelves describes the product and the good things about it.  Plus they tell you who made the product and where it came from.  So you know it’s from local sources and not shipped in from another part of the country.  The owners are hoping that Freshfully expands statewide and offers local products to all Alabamians.  Freshfully is located on 200 41st St S in Birmingham (directly across from Avondale Brewing Company).  The web address is Their phone number is 205-983-6456.  And their hours are Mon.-Sun. from 10am to 7pm.  From May 3-5 Freshfully is holding a grand opening celebration with live music, live cooking demonstrations, meet and greet with local farmers, and many other special things!

And the owners of Freshfully will be on Oh! Brother Radio Thursday May 3rd at 7pm on Birmingham Mountain Radio.  Podcast of the show will also be available.  Congratulations to the owners of Freshfully and here’s a toast to great success!

P.S. bring your own bags or you will have to buy a $3 reusable bag!


Digital City at McWane Science Center

On Wednesday night I had a great time at the Digital City movie event which showed short ethnographic movies made by UAB students.  Eight ethnographic films were shown to a packed audience inside the IMAX in the McWane Science Center in downtown Birmingham.

These movies were made by students who were enrolled in the ethnographic film class inside the UAB Media Studies department.  Ethnography is a method used in social science in which community based research or fieldwork is conducted to learn about and represent a group of people or social phenomenon.  The students produced these films over a semester long research project.  The students had to investigate a social justice issue related to a local community or culture.

Before the show began; the music from Friends of Old Time Music & Dance was great.  They were featured in one of the movies!

The show featured eight ethnographic films ranging from hip-hop; seniors learning to use computers, graffiti artists, high school dropouts getting a second chance, people playing music, art programs at UAB, problems on Birmingham bus routes, and people who do storm spotting.

Ebony Hinton and Sierra Nicely produced “Awake: Hip-Hop Artistry in Birmingham.”

Nate Ennis produced “Never Too Late to Learn.”

Naithon Henning and Majaliwa Mzombwe produced “Abandoned Canvas: Painting on Birmingham’s Margins.”

Jessica Craig and Adrian Jones produced “We Came to Learn.”

Rachell Berry and Stephanie Cook produced “From Mountains to Metropolis: Old Time Music in Birmingham.”

Katelyn Armstrong and Ali Massoud produced “Physical Truths: Making Art at UAB.”

Melissa Crook and Daniel Twieg produced “Unfare System: Birmingham Public Transit.”

I was featured along with James Spann, John Brown, and T.D. Todd about storm spotting.  The film was titled “Riders on the Storm” and was produced by Kevin Franks and Tyler Malugani.  Yes I do look great up on a IMAX screen!

After all of the movies were shown; the audience gave a standing ovation to all of the filmmakers.

And the reception after the show was great as well!

Me with filmmakers Kevin Franks and Tyler Malugani.

It was a great night!  To learn more about UAB Media Studies visit

Check out past ethnographic films made by students at  I will let you know when this year’s films are put online!