This is Crowdsourcing Mornings! This post will take place every weekday morning and highlights one crowdsourcing project I liked from Kickstarter, Indiegogo, or other crowdsourcing websites.
WEDO (‘We Do’) Gluten Free, is proud to introduce a revolutionary product that will change the way people eat. The superior gluten alternative, “banana flour”, is all natural and free of bleaching, processing and preservatives. WEDO now has 30 days to raise $30k on Kickstarter, an online funding platform, which will help WEDO place its first large scale order allowing them to expand into major grocery stores chains, restaurants and bakeries.
It all started four years ago when co-creator David Wintzer was helping a group of Kenyan women, Women Entrepreneurs Development Organization (WEDO) with small micro-loans. A small factory making banana flour there caught David’s eye and when he returned to the U.S. he partnered with a friend, now co-creator, Todd Francis. Wintzer and Francis invested their own time and money into the Kenyan factory and the dream was born. A year into the project they hit a cross roads with the Kenyan operating team due to some dishonest business practices. WEDO decided to cut their losses and leave Kenya in search of an established, more rounded supplier. The team spent over a year traveling to India, Philippines, Ecuador, Peru and beyond trying to track down the perfect fit for WEDO Gluten Free and the vision they had for banana flour in the U.S.
So why banana flour? Banana flour is a fresh, flavorless, healthy alternative to wheat flour and other gluten free flours in the market. It’s the first and only of its kind and is packed with potassium, natural vitamins and minerals and it’s one of the only foods containing resistant starches (RS2). Recently featured on The Dr. Oz Show, RS2 is good for sweeping the colon clean, scrubbing the gut, digestion and more. Banana flour brings a unique twist to your home and everyday lifestyle. It can be used as a direct wheat substitute or it can be the main component in your gluten free recipes. Banana flour is great way to add fiber, potassium, and resistant starch to your everyday smoothies and workout shakes.
They use unripe green bananas so the sugar content hasn’t fully developed leaving the flour virtually flavorless and a light, fluffy texture. Banana flour has become a way for their team to connect with farmers, manufactures and families in these developing countries. Giving these suppliers an alternative use to their wasted crops and giving back to something bigger than the team and the business itself. After three years, WEDO just received its first shipment from South America (family operated and owned business) and has launched a Kickstarter campaign to raise $30,000 in 30 days. They need your backing today to pay for production, shipping, packaging, and delivery of their first large scale shipment to bring the product to you and to meet the demand of the growing gluten free market.
As of February 6th, this project has raised around $16,604 of their $30,000 goal. This project only has 20 days left to raise the $30,000 or they will not be funded! For a pledge of $25, you will get 1lb of WEDO banana flour + WEDO tote bag. For a pledge of $70, you will get 5 containers (1lb each) of WEDO banana flour + WEDO tote bag (reusable grocery bag) and cooking spatula with their logo for all your gluten free shopping and baking needs. You can also develop a recipe (upon our approval) that will be featured on their website forever. To learn more and to pledge money, go to: https://www.kickstarter.com/projects/177413598/introducing-gluten-free-banana-flour-to-the-united