At first impression; I think this new logo is something a little kid created. The older logo name and mascot was inspired by the late Dave Thomas then 8 year-old daughter when he opened his first restaurant in 1969. This new logo is stripped of the old catch phrases: “Quality is our Recipe” and “Old Fashioned Hamburgers.” And I really think this is a big mistake. People have always known that Wendy’s tagline is ”Quality is our Recipe.” And many people thinks of Wendy’s as having ”Old Fashioned Hamburgers” that are very good-by the way. Sure; the old blocky logo looks like we are in the 1950′s. But I really do think they could have done better. I guess we will see!
Now for Arby’s; they have also introduced a new logo. The only big difference in this new logo is the letter font.
The only good thing I see about this logo is they keep the big cowboy hat. The 3D effect just looks very childish. But Arby’s is not only changing their logo. They say they are introducing new sandwiches. But I say they need to improve what they already have first. I really love their curly fries. But the rest of their food is kind of lame. Their roast beef is sliced too thin and doesn’t have much flavor. And their chicken is too dry. Even worse is their breakfast as their biscuits are not good at all. If Arby’s wants to come back they need to look at their current food and improve it!
- Wendy’s Pigtails Get a Makeover (abcnews.go.com)
- What Do Pro Designers Think of Arby’s New Logo? (businessweek.com)
- Wendy’s First New Logo In 30 Years (firewireblog.com)
- Wendy’s logo gets a makeover (nj.com)